Writing a Winning Business Plan

Have you struggled to write a business plan, even knowing that it is your road map to success? Your business plan is a key to starting a business, getting a loan or raising money from investors.  This workshop helps you prepare a professional business plan. All the elements of the business plan are taught by experienced small business instructors.  You will also participate in a case study and come away with financial templates you can use in your plan.

This is a full day workshop.

Instructor Bios:  Ed Coleman and Matt Evans

Ed Coleman has over 40 years of experience in Retail and Catalog/Direct Marketing businesses. This experience includes the development and execution of omnichannel marketing strategies including print, website management and development, email marketing, social media and search engine marketing in both turn-around and growth situations. Senior executive roles at six multi-channel Retail/Direct Marketing businesses; including Sears, National Geographic Catalog and Retail Stores, National Wildlife Federation and Honey Baked Ham. Accountability included general management, strategy development, business operations, product development, financial planning and management, and information technology.

Education:
MBA, University of St. Thomas, St. Paul, MN. BA, English, John Carroll University, University Heights, OH. Innovation Engineering Black Belt, Cincinnati, OH. Logistics Executive Program, Penn State University.

Matt Evans is a retired Project Manager with approximately 30 years of experience in managing projects, systems, and business processes for private companies and government agencies. He has extensive experience in all areas of finance including budgeting, cost accounting, and financial reporting. He has also served as Senior Advisor for non-profit development in Eastern Europe. His educational background includes three professional certifications: Certified Public Accountant, Certified Management Accountant and Certified in Financial Management. Executive Education includes the Wharton Business School and J. L. Kellogg Graduate School of Management.


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