You’re the Expert! How to Leverage Your Knowledge to Grow Your Business


One of the biggest challenges in any business is finding ways to do more with less. Writing a book is a powerful tool to do just that. No matter your industry, no matter how long you’ve been doing it, you have knowledge to impart, stories to tell, or new perspectives to share. Writing a book is an efficient and effective way to reach thousands of people at once, to build new revenue streams and prospect new business opportunities.

The problem for most people is simply, how to get started? That’s where we come in.

Join us for lunch and a panel discussion where we’ll explore the hows and whys of writing and publishing a book, and then leveraging it as a tool to grow your business.

Whether you’ve already been thinking about writing a business book or have never considered it as a tool to grow your business, this workshop is for you.

Panel participants are:

John Kolm, CEO of Team Results USA and author of Crocodile Charlie and the Holy Grail: One of a Kind Leadership for the New Century. John’s book encompasses his decades of experience working with groups ranging from Olympic teams to Fortune 500 companies.

Meredith Maslich, CEO of Eaton Press (an imprint of Possibilities Publishing Company), which provides customized solutions to help authors get their books out into the world.

Jessica Robinson, CEO of Better Said Than Done, a storytelling organization based in Northern Virginia that provides trainings for corporations and small businesses on how to use storytelling to better connect and creating meaningful connections with your target audience.

Jennifer Crawford, CEO of Social Media Rescue, a global company offering creative social media strategy, and social media management consulting.

Lunch provided courtesy of Eaton Press.

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Becky Randel
Sales Associate, KI