Why is Face-to-Face Communication in the Workplace Important?

From our social lives to our professional lives, nearly everything we do is digital, including our communication. It’s really no secret that we spend most of our time in front of screens. Technology has improved the speed and convenience of communicating, but meanwhile has made many companies forget about the importance of face-to-face communication in the workplace.

67% of senior executives and managers said their organization’s productivity would increase if superiors communicated face-to-face more often.

In order for a business to succeed, it requires interpersonal communication and emotional intelligence. If your clients and/or your employees don’t feel connected, it can be hard to understand the needs of one another. While digital communication may seem quick and convenient, face-to-face communication is still the most productive and powerful way to achieve your goals.

So, why is face-to-face communication in the workplace so important?

  1. It helps build trust and credibility.
    Meeting in person allows you to show your true personality, emotions, and reactions. It helps you build a more meaningful connection with potential partners and clients, helps build credibility, and establishes trust and loyalty. Relationships can only grow through face-to-face interaction.
  2. It increases productivity.
    A 25-message email thread could be boiled down to a 5 minutes in-person meeting. Tasks are accomplished quicker and misinterpretation and misunderstanding are minimized. Face-to-face communication also boosts collaboration and creativity through the ability to share ideas more freely.
  3. It allows you to read nonverbal cues.
    Communication is more than just words. Meeting in person helps you detect body language, feelings, tone, and reactions, which can often be misinterpreted through digital means.

When we communicate primarily through a screen, we miss out on the ability to form lasting connections with people. In order to maintain and grow personal and professional relationships, face-to-face communication is absolutely imperative.

Launch Workplaces offer everything from open coworking spaces, to conference room rentals, to community cafes, where you are able to hold in-person meetings with employees and clients. Contact us today to exercise your interpersonal communication skills by renting a shared office space in the DC metro area.


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Becky Randel
Sales Associate, KI