What is this term SEO that we hear all the time, and why is it so important? SEO (Search Engine Optimization) tends to be a boring topic, but it’s also absolutely essential in growing your business. By tapping into the appropriate SEO practices for your company, you will drive relevant traffic to your website.
SEO is ever changing, so before we jump into tips let’s review what SEO is and its key concepts. SEO is defined as the process of affecting the visibility of a website or web page in a search engine’s unpaid results, also referred to as natural or organic traffic. SEO is extremely important because if done correctly, you will drive your target audience straight to your website through search engine searches.
Here are some recommended SEO strategies that we promise will make all the difference in your SEO results.
1. Choose quality keywords
This is the most important step in improving your SEO. It’s a huge misconception that the more keywords you throw into a blog post or website content, the higher you’ll rank in Search Engine Results Page (SERPS). The truth is that crafting appropriate keywords that appear naturally in your content will ultimately serve your better. Therefore, if your keywords appear forced it’s better to just leave them out.
2. Understand your target audience
This tip goes hand in hand with choosing quality keywords. By truly understanding your target audience or your “buyer personas” you can write content that matters to them. This means performing research and tapping into their thoughts, needs, and desires. Understanding your ideal buyer is essential to driving traffic to your website through search engines. By focusing on what is important to this audience you will attract them through the natural keywords that appear in your content.
3. Produce interesting content
Once you have a hold on keywords and your target audience you should be putting out a lot of content, that is interesting, up to date, and relevant. A simple way to do this is by keeping a company blog. With a company blog you can put out new content weekly, and drive traffic to specific products or services on your site through interlinking. To improve SEO make sure that your blog post title includes your keyword, the body includes keywords in a reader-friendly manner, the blog url doesn’t cut out your keyword, and don’t ignore your meta description.
4. Utilize social search
Today social media plays a huge role in SEO. By organically building your following on your various social media platforms you can exponentially improve your SEO ranking. Although, this can be a slow process, it’s totally worth it in the end. Once your build your following make sure that you are interacting with these people and sharing searchable and shareable content. The more people that share your posts, the more people will see it. Encourage sharing by offering contests, and changing your settings to feature an obvious share button.
We hope these simple tips will help you improve your Company’s SEO and reach your target audience.
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