Activate Your Business Brand

When:
July 24, 2019 @ 9:00 am – 10:30 am
2019-07-24T09:00:00-04:00
2019-07-24T10:30:00-04:00
Where:
SSIC Powered By Launch
Cost:
Free

Branding your business is critical for its future success. But most entrepreneurs skip this step or don’t pay enough attention to it, and they end up with another “me-too” business that languishes among the rest of the competition. Knowing when (and how) to invest in growing your brand is a critical step for building value for your organization. Join experts from Orange Element at this free workshop and you will learn:

  • What constitutes a brand — the obvious and less obvious

  • Why is it important to invest in your brand?

  • Understanding your customer

  • Deciding when to enhance, refine, build and scale your brand

  • How to build a strategic brand roadmap

  • Commitment & budgeting

  • Trends, success stories and ideas

Following the presentation, you’ll be able to sign up for private 1:1 meetings with branding experts to review your company’s brand and gain ideas for activation.

A light breakfast will be served. Parking is available in the garage adjacent to the Innovation Center or take Metro.

About the Speakers:

Orange Element is a creative branding agency that integrates strategy and branding to give businesses a new life. Clients include Under Armour, Med Star Health, AES Energy and Monument City Brewing Company.

Aaron Moore, CEO, founded Orange Element in hopes of offering a different approach to branding. At the core is a commitment to building relationships with partners who believe that great ideas have the power to propel businesses and brands forward. Aaron’s philosophy, to listen first, has helped his agency earn a reputation as a trusted advisor and valued partner.

With more than twenty years of experience as a communications specialist, Aaron realized that the power of dialogue is so great that he made it the premise of his business model. As such, all clients are paired with a team and provided with a direct line of support and communication so that their vision and goals are heard firsthand. The result is strong, impactful work that hasn’t been diluted by misinterpretation.