Activate Your Business Brand

July 24, 2019 @ 9:00 am – 10:30 am
SSIC Powered By Launch

Branding your business is critical for its future success. But most entrepreneurs skip this step or don’t pay enough attention to it, and they end up with another “me-too” business that languishes among the rest of the competition. Knowing when (and how) to invest in growing your brand is a critical step for building value for your organization. Join experts from Orange Element at this free workshop and you will learn:

  • What constitutes a brand — the obvious and less obvious

  • Why is it important to invest in your brand?

  • Understanding your customer

  • Deciding when to enhance, refine, build and scale your brand

  • How to build a strategic brand roadmap

  • Commitment & budgeting

  • Trends, success stories and ideas

Following the presentation, you’ll be able to sign up for private 1:1 meetings with branding experts to review your company’s brand and gain ideas for activation.

A light breakfast will be served. Parking is available in the garage adjacent to the Innovation Center or take Metro.

About the Speakers:

Orange Element is a creative branding agency that integrates strategy and branding to give businesses a new life. Clients include Under Armour, Med Star Health, AES Energy and Monument City Brewing Company.

Aaron Moore, CEO, founded Orange Element in hopes of offering a different approach to branding. At the core is a commitment to building relationships with partners who believe that great ideas have the power to propel businesses and brands forward. Aaron’s philosophy, to listen first, has helped his agency earn a reputation as a trusted advisor and valued partner.

With more than twenty years of experience as a communications specialist, Aaron realized that the power of dialogue is so great that he made it the premise of his business model. As such, all clients are paired with a team and provided with a direct line of support and communication so that their vision and goals are heard firsthand. The result is strong, impactful work that hasn’t been diluted by misinterpretation.