Brands Don’t Have to Be Complex to Be Effective
Think about some of the most successful brands today; none of them are overly complex. Coca-Cola, for example, simply uses its name in stylized lettering as a brand. Nike uses the swish, which has become universally recognized. The important thing is that customers have learned to relate those branding strategies and associate them with the companies and their respective products. That’s your goal – to create a brand that will be easily recognizable and allow clients to remember your company.
The Design Must Be Distinctive
The most easily recognized brands are unique. Target’s branding, as another example, is unlike anything else around, and no one mistakes it for any other company. Your brand should reflect your uniqueness as well, so paying careful attention to even the smallest of details during the design phase is crucial. Even the colors selected are important and relay a specific mood or feeling that can, and will, impact how viewers see and interpret the image.
Integrate the Brand Design Into All Media
Here’s where branding can really make a difference. Stationary, business cards, advertising copy, and packaging must present a uniform picture of the company. The logos, pictures, and even fonts should always be the same. Customers learn to expect to see specific components in a brand, so it’s important they are uniform throughout every type of use. That means clients should see the same logo on a company website as they do when they visit your Facebook site or look for your business card.