More and more entrepreneurs and small businesses are jumping on the blogging train, and they’re smart for doing so! Businesses that blog receive 77% more traffic to their site, and 97% more links to their site than those that don’t. It’s a great way to gain new customers, generate leads, and give your company a strong voice in your field.
Whether or not you’re a member of the robust Launch Workplaces community of innovative companies, blogging can significantly advance your business in numerous ways. Here are our favorites!
It drives more traffic to your website
Stop paying for email lists and ad space without a meaningful destination, or praying that people will just stumble upon your website. Instead, take action and write blogs that address real life issues for which your target audience is seeking answers. Remember, each blog post is another indexed page on your website, which means it’s one more opportunity to appear in a search engine and bring traffic to your site in organic search.The more you post, the more likely new customers will find your website—but be sure to use your target keywords!
It converts traffic to leads
A blog’s first job is to land potential customers on your page, but its role doesn’t end there. Once the potential customer lands on your blog, you then have the opportunity to generate a lead through calls to action. These CTA’s usually prompt the reader to offer up their information in exchange for things like an e-book, free trial, white paper, or fact sheet. And there you have it, a lead!
It establishes credibility
Your blog is a platform to share your expertise and experience in your field, thus cultivating thought leadership. Blog posts that directly address a customer’s need enhance your company’s credibility in the eyes of the reader. If a blog post answers your customer’s question, then they’re much more likely to trust your expertise. They are also a great tool for employee training. If a question from a customer requires an in-depth conclusion, then sending them a piece of content already written on the matter can save both parties a lot of time.
It’s a platform for communication
A blog is an ideal platform for two-way communication, both through the comment section and on the social media sites you share them on. By prompting your customers to comment with their thoughts, ideas, or suggestions you are gaining new insight on the people interested in your company!
With a little bit of commitment and creativity, you will see these fantastic results in no time! Share with us how blogging has improved your business in the comments below.
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